Masha And The Bear

In the summer of 2020 Land of Legends opened a new area expansion called ‘Land of Laughter’ themed after the IP, ‘Masha and the Bear’.

I was responsible for the signage and graphics of the land as well as the poster and logo design for the marketing. This project was a close collaboration with IP holder Animaccord and the creative team. The challenge was to incorporate signage to different iconic elements of the show without ruining the atmosphere with too much nomenclature.

There are several attractions in the land including a boat ride, water playground, indoor playground and a train restaurant.